Our Story

In 2016, inspired by his own passions, Thomas Lee put together a business plan for a new company. As a designer and avid automotive enthusiast, Thomas came to the realization of a lack of a Premium Motorsports Inspired Apparel. Thomas pushed forward a vision of a brand which is in tune with both modern and classic styles of motorsport practiced all over the world. 

What came to be, is now known as OLOI. 

Our mission at OLOI is to create a Premium Motorsports Lifestyle through our in house designed apparel. The focus is on creating products that push innovation, performance, and elegance to the next level in new and innovative ways. Thoughtful user-focused designs, with top quality materials, ensures OLOI products stand the test of time.